It first seemed like a Western phenomenon before bursting onto the scene in India. Memes are not just for fun, it is a way of communication. And Memechat made it a part of India’s online culture - memes exist because Memechat exists. Founded by a student in college, his vision evolved it into not just an app, but an entire distribution network of India’s youngest, hippest and the brightest.
Memes captivate Gen Z and Millennials in a way that's best described as magical. They are relatable, shareable, humorous, irreverent and sensitive, keeping pace with the trends of today, if not actually setting it.
Creativity, Brand Message and Mass Distribution
All Through Memes
Making content is one piece of the puzzle, making ti reach the right audience is the other. In our case, both fit in just perfectly.
Ads on social media are far too many, and users fatigue quickly and skip to see real content. Memes are fun and not to be skipped.
Whether it is Gen Z or Millennials, these are audiences who grew up with a mobile phone and are social natives. Low on attention spans, high on fads.
A meme campaign has 80%* more transaction than an ad on social media with more than 50 memes consumed per day on social media platform
OUR NUMBERS SPEAK FOR OUR IMPACT
Memes So Far
Response Than Ads